QUESTION: WHO ARE YOU AS A BRAND WITHOUT YOUR SERVICES AND/OR PRODUCTS?

QUESTION: WHO ARE YOU AS A BRAND WITHOUT YOUR SERVICES AND/OR PRODUCTS?

According to Merriam-Webster’s Dictionary, Marketing is defined “as the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, etc.” I have a question for you marketers.

Can you still market your brand if your company did not have products or services? 


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How to Feed Your Wellness & Your Marketing

How to Feed Your Wellness & Your Marketing

When I read Elizabeth Gilbert’s book, Big Magic earlier this year, it struck a chord with me. Many of us business owners and content creators like to call our content or business our “baby”. Elizabeth expresses that it’s actually quite the opposite. WE are the babies of our business. We grow, we mold ourselves for the better for our business every day. Your business makes you laugh, cry, and makes take your first steps on your own for the first time. This concept totally changed my way of thinking about how marketing and our wellness is quite relatable. The way we treat ourselves is the same way we should treat our marketing & business. 

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HAPPY HOUR COUNTS AS OVERTIME, RIGHT?

HAPPY HOUR COUNTS AS OVERTIME, RIGHT?

Settling into a new job or even a new position is hard. I usually give myself a three months grace period in training and absorbing all the new information. This is the time where I focus and put all my energy into making sure I am acquainted with all the computer systems, any new software, the team dynamics and how the company runs. This is a chance to get all the training done and set my work foundation to be successful in my new role long term. This is the norm for all new employees as many companies call this the probation period. But after you are settled into your new job, you start making friends. You are part of a lunch group or an email chain of funny memes to keep you laughing throughout the day. You then find yourself suddenly being invited to happy hour. No harm right?

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LET'S GO TO THE FAIR...THE CAREER FAIR!

LET'S GO TO THE FAIR...THE CAREER FAIR!

Many universities have seasonal career fairs or host a large one towards the spring right before graduation. You will find a lot of Seniors here as they approach graduation and are on the hunt for looking for any job they can find.

If you are in the beginning stages of your college years, take advantage of this wonderful and FREE resource. Even if you are not actively looking for a job at the moment or even if you have one, take a moment to walk around.

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