NAPKIN NOTES

A 10 STEP EFFECTIVE MARKETING STRATEGY FOR START-UPS, RELAUNCHES AND MARKETING MANAGERS

10 STEP EFFECTIVE MARKETING STRATEGY

“GREAD IDEAS EITHER EVOLVE IN THE SHOWER OR ARE WRITTEN ON A BAR NAPKIN.”

For those of you who are thinking about starting your own business, or currently work in a company as a marketing manager, this Bar Babble is for you. Today we will be discussing effective marketing strategies and how we can turn ideas into action-driven strategies. With my past experience in being in sales & marketing in hospitality and whenever I consult with current clients, I notice the same thing. There is a lack of a clear marketing strategy from start to finish. Normally, an idea is conceptualized followed up by action items that result to nowhere. We are too excited to execute an idea and see it come to life, but fail to take a minute to think how it will be an asset to the company as a whole. Successful businesses EVOLVE with their marketing strategy. They know their vision, stick to it, and evolve as the company, their clients and society evolve. But many failed businesses start with their vision, rush their strategy and derail from the foundation. Don't just create any marketing strategy. Create an effective one. Remember, don't work hard, work smart.

Having an effective marketing strategy is the foundation of your business, your brand or even if you are an influencer with a Youtube Channel. You need to set time to brainstorm, to doodle. This is what I like to call your Napkin Notes. These are the brilliant ideas you come up with at the bar or restaurant when you have that eureka moment you write them down on the bar napkin so you won't forget. Great ideas either evolve in the shower or are written on a bar napkin. Am I right?

In effectively brainstorming your marketing strategy, I like to think of my strategy in different categories. And within these categories, I dig a little deeper. Categories can range from product & services, your mission & vision, and even your marketing budget. For example, when brainstorming about your budget, you have to think about your overall budget. But then you have to dig a little deeper and think about the budget for print advertisement, social media advertisement, and budget for technology, platforms, and resources to help you do your job. If you are a marketing manager and your company wants to host weekly client lunches to help cultivate a relationship and retain their business, take a step back. Don't just think about the budget you have per quarter to spend on. But ask yourself this, is having client lunch meetings effective for the business? Is this being productive or can I use this extra money and spend it on marketing tools to produce better content for all our clients? Is it also worth my time being away from the office to have lunch with potential clients, that may or may not result in revenue? Think about the little details because those add up in the long run. You might find yourself spending way too much time away from the office, where your work piles up spending too much time with random clients that do not result in revenue. For those that are starting their business, here is an example for you. What social media platforms do you want to manage on a daily basis for your company? Don't just jump in and create all these social media accounts under the sun. Think about the time spent in managing all the social media accounts, the audience in each social media platform and if that platform reflects your brand. Not everyone needs a Twitter or Pinterest account. That is just an extra account that you need to manage, where you can spend that extra time on doing something more productive.

Every dollar spent at lunch with potential clients is taking time away from your actual work. Every minute spent managing an unnecessary social media platform, is a minute wasted where you could be doing something more productive. Remember, we are all about working smart, not hard. Everything that you think about in your marketing strategy should be focused on how it will be an asset to you. Think about your time, your resources, your platforms, your interactions with potential clients. Are they an investment to you?

To help you brainstorm with your general marketing strategy, as we like to call your Napkin Notes, OFM has created a complimentary guide just for you! This guide will help you clearly set an effective marketing strategy from start to finish. Within the guide, follow the 10 step marketing strategy to help you get organized. Within those sections, you have the opportunity to write (or type) down your notes, as we ask you questions and provide pro tips on how to be effective in your brainstorming. It isn't about just writing an idea down, it is about making it come to life in the most effective way. Don't waste your time doodling random ideas, taking action with no results and wasting time. Make the most of your Napkin Notes session by creating the most brilliant ideas for your business or brand. This guide will help not only start-ups but also current marketing managers who are new or working for a company that needs a total marketing makeover. You can use this guide to really set yourself apart from the competition and be an asset to your team. Marketing strategies are meant for you to evolve from, not to derail from or forget about. Your marketing strategy is something that should be working on a daily basis.

Your order is up served with a fancy napkin and a pen on the side! Let's start brainstorming together. What will you write on your Napkin Notes?

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Napkin Notes is a complimentary strategy guide available on our Products page under “Marketing Resources”. Grab your copy today!


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ABOUT YOUR MARKETING BARTENDER

Lucy Capul is the Creative Director of Old Fashioned Marketing & Consulting. Lucy’s background in Hospitality Management concentrating in Special Events and Marketing has lead her to create a platform for start-ups, entrepreneurs and businesses to gain support and resources for their business. Old Fashioned Marketing & Consulting was created to take away the work load of any working professional where they have the opportunity to have a professional virtually run their marketing behind the scenes, so they can have their drink and drink it too. Lucy’s experience in the corporate world has lead her to realize that the world glorifies the chaotic and busy lifestyle of a typical hard working professional. Lucy is an avid supporter of taking the time to “namaste” away from the work day and making time for friends, family and a little bit of whiskey, promoting a work-life balance. The Bar Babble blog was created to provide resources for like minded professionals to succeed in their professional and personal lives and also for students or anyone who wants to jump into the marketing world. Bar Babble is that time and place after a long day where you can be unapologetically unfiltered and babble about the highs, the lows, tips and tricks that no one talks about. Let’s get a little “whiskey”, and let’s Bar Babble.