QUESTION: WHO ARE YOU AS A BRAND WITHOUT YOUR SERVICES AND/OR PRODUCTS?

MARKETING RE-BRANDING STRATEGY

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Can you still market your brand if your company did not have products or services? 


According to Merriam-Webster’s Dictionary, Marketing is defined “as the activities that are involved in making people aware of a company's products, making sure that the products are available to be bought, etc.” I have a question for you marketers.

Can you still market your brand if your company did not have products or services? 

I got you there, didn’t I? #winkwink. The whole purpose of marketing is to work hand in hand with its cousin, “sales”. Whatever you are trying to sell, whether it is consulting services, hotel rooms, or even artwork on Etsy, you need a marketing strategy to help sell your services and goods to your targeted consumers. 

Without your goods and services, what are you as a brand? Does your brand still tell a story? This relates to a question I recently heard on a wellness podcast.

Who are you without your job title? 

When we go to networking events, wedding receptions or even a friend’s summer barbeque, we all introduce ourselves with our job title or profession. Without our job title from Sales Manager or Registered Nurse, or Accountant, do you still have your own personal brand that you can “sell” and “market” to a potential new mentor or new friends? 

Old Fashioned Marketing is reinventing the way that brands tell their stories. We want to shape your brand by implementing the three “R’s” and making sure you are, relevant, relatable and reliable. 

Without your services and goods, is your brand story, mission, and vision still relevant, relatable and reliable? 

Without your profession or #fancy job title, are you relevant, relatable, and reliable? 

Old Fashioned Marketing believes that the most strategic marketing strategy comes from this initial breakthrough and mindset. We want to dig a bit deeper into your brand’s story, mission and vision which will help direct your business, financial and marketing goals to help sell and market your goals and services. How? Let’s chat. Book a bar babble call with us. Book here.

Before you go on with your happy hour plans and the Labor Day Holiday weekend, take a moment to ask if your business strategy is relevant, relatable and reliable. Comment your thoughts below!

APA CITING:
(2019). Learner’s Dictionary. Retrieved from http://www.learnersdictionary.com/definition/marketing

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ABOUT YOUR MARKETING BARTENDER

Lucy Capul is the Creative Director of Old Fashioned Marketing & Consulting. Lucy’s background in Hospitality Management concentrating in Special Events and Marketing has lead her to create a platform for start-ups, entrepreneurs and businesses to gain support and resources for their business. Old Fashioned Marketing & Consulting was created to take away the work load of any working professional where they have the opportunity to have a professional virtually run their marketing behind the scenes, so they can have their drink and drink it too. Lucy’s experience in the corporate world has lead her to realize that the world glorifies the chaotic and busy lifestyle of a typical hard working professional. Lucy is an avid supporter of taking the time to “namaste” away from the work day and making time for friends, family and a little bit of whiskey, promoting a work-life balance. The Bar Babble blog was created to provide resources for like minded professionals to succeed in their professional and personal lives and also for students or anyone who wants to jump into the marketing world. Bar Babble is that time and place after a long day where you can be unapologetically unfiltered and babble about the highs, the lows, tips and tricks that no one talks about. Let’s get a little “whiskey”, and let’s Bar Babble.